Viettien Brand Revolution

THE INTRODUCTION

With more than 45 years of operation, Viettien in the perception of Vietnamese people is a fashion brand for middle-aged men, outdate and old designs.
In fact, in recent years, Viettien has constantly updated their designs clothes which is also suitable for young people. However, because of the prejudices of the Vietnamese people, they need a roadmap to prove their change and breakthrough.
Therefore, started since late 2018, we have been gradually changing the image of this brand to become modern and young through various activities.

Digital Commercial renewing brand theme

We kicked off the campaign with the theme “The gentlemanly moment of Vietnamese men” through a video demonstrating the change of Viet Tien at the same time, but also the youthful and innovation with the camera angle is constantly moving forward.

Digital Commercial introducing store chains Viettien House

Video – Viettien House: The world of gentlemen fashion

Live branded content on social media

  • Client

    Việt Tiến

  • Date

    2018

  • Kind

    Branding