Gauden Schwarzbier: Launch & Assistant Wanted

Gauden Schwarzbier is a German dark beer brewed in Vietnam and served in beer bars in urban areas of Central and Southern Vietnam. In a competitive beer market full of famous names, the brand needed a smart strategy to stand out. By creating a consistent brand theme and communication style, combined with insightful use of social media, April built a strong media buzz for the launch, making Gauden part of Saigon life and amplifying the brand's bold "we culture".

The result: over 4 million organic views and 27,000 shares, with mentions by leading entertainment Facebook pages and major press.

ASSISTANT WANTED: THE BEST JOB IN TOWN

A real job posting on Vietnamworks, with PR coverage and an official registration website: candidates proved themselves through online challenges and a final interview, and users created their own content to show how well they understood the bear and the brand spirit. Required skills: understanding the language of bears and, of course, knowing how to drink beer.