UNESCO: Plastic-19 Challenge

For UNESCO Vietnam and the Centre for Supporting Green Development, April created the Plastic-19 Challenge, inviting 18 to 35-year-olds to practise the 4Rs (Refuse, Reuse, Reduce, Recycle) for 19 days: a campaign website, social content and a music video of Trinh Cong Son's "Mỗi ngày tôi chọn một niềm vui" performed by Vietnamese artists.

UNESCO Vietnam – UNESCO: Plastic-19 Challenge
  • Client

    UNESCO Vietnam

  • Type

    Public Service Campaign