UNESCO: Plastic-19 Challenge
For UNESCO Vietnam and the Centre for Supporting Green Development, April created the Plastic-19 Challenge, inviting 18 to 35-year-olds to practise the 4Rs (Refuse, Reuse, Reduce, Recycle) for 19 days: a campaign website, social content and a music video of Trinh Cong Son's "Mỗi ngày tôi chọn một niềm vui" performed by Vietnamese artists.

Client
UNESCO Vietnam
Type
Public Service Campaign

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