Vada Skincare & Spa

Dao Tien Group is a well-known cosmetics importer in Vietnam. It launched a new retail brand, Vada, with its first store in Ho Chi Minh City.

With spa and skincare still seen as a "luxury" in Vietnam, the challenge for April was to turn skincare into a daily joy every woman deserves. "Beauty comes from the skin" was the starting idea. Understanding Vietnamese women, who always look younger than their age, together with the right storytelling, made the campaign a success.