Hada Labo: Simple Happiness

Hada Labo, the Japanese skincare brand built on "Perfect x Simple", wanted fresh, youthful awareness for its face wash line.

"Simple Happiness" showed how clean, hydrated skin brings the joy of life's simple pleasures. It launched with a music video featuring Truc Anh and was amplified through covers, reactions, influencers, social challenges and a digital product photo series.