Vinamilk Susu: A Snack That Matters

Susu, the leading kids' yogurt, had gone quiet while mothers drifted to other snacks. "A snack that matters" raised mothers' awareness of balanced nutrition across the whole day, snacks included.

Experts started the conversation and PR followed; macro influencers validated and micro influencers amplified, with a "child's choice" video challenge in the second phase.